2ND GLOBAL ASSOCIATION OF LITERARY FESTIVALS CONFERENCE
The second International Literature Festivals Conference was held during the 2022 Ake Arts and Book Festival (22-23 November, 2023). The conference provides an opportunity to exchange ideas, examine common issues and discuss mutual challenges, especially following the COVID-19 pandemic in 2020, with 23 delegates attending from 23 festivals. All continents were represented, with festival directors coming from as far afield as Australia, Canada, Turkey, Norway, Portugal, Ghana, Kenya and more.
Attendees

Lola Shoneyin
Ake Arts & Book Festival

Teresa Grøtan
Bergen International Literary Festival

Jean-Claude Cournand
Bocas Literary Festival

Naomi Miller
Bristol Ideas
Lyndsey Fineran
The Times and The Sunday Times Cheltenham Literature Festival

Carmel Rosato
Emirates Airlines Festival of Literature
Rosalind Green
Essex Book Festival
Kenanao Phele
Gabarone Book Festival
Sumayya Jaeh Iliyasu
Hausa International Book and Arts Festival (HIBAF)

Simone Schröder
internationales literaturfestival berlin
Nora Hadjisotiriou
International Literary Festival, to the sea-girt shores of Cyprus AND International Festival for Young Poets
Nermin Mollaoğlu Demirtaş
İTEF- İstanbul International Literature Festival
Anja Bengelstorff
Macondo Literary Festival

Angela Wachuka
NBO Litfest
Rosemarie Milsom
Newcastle Writers Festival
Marit Borkenhagen
The Norwegian Festival of Literature
Yukiko Torun Maria Annette Duke Bergman
The Norwegian Festival of Literature
Martin Egblewogbe
Pa Gya! Literary Festival

Amanda Bullock
Portland Book Festival
Willemijn Lamp
Read My Word Festival

Roland Gulliver
Toronto International Festival of Authors
Ana Amaral
Words of Fire
Haley Ann Borgrud
Wisconsin Book Festival
PROGRAMME
COFFEE AND INTRODUCTION
CONFERENCE OPENING
SPEAKERS:
Lola Shoneyin
Poetry Interlude
Carmel Rosato
Musical Interlude
NEW FESTIVALS ON THE BLOCK
Established literary festivals have been a huge inspiration to event curators all over the world. In this session, we’ll meet the founders of some of the world’s newest festivals and hear about their activities, challenges and future plans.
SPEAKERS:
Angela Wachuka
(NBO Litfest) – Kenya
Kenanao Phele
(Gaborone Book
Festival) – Botswana
Sumayya Jaeh IIilyasu
(Hausa International
Book & Arts Festival)
– Nigeria
WHAT DOES DIVERSITY IN PROGRAMMING LOOK LIKE?
Festival organisers have to think deeply about diversity in their programming. However, what constitutes diversity is determined by context. In this session, three festival directors share how they demonstrate diversity in their festival events.
SPEAKERS:
Anja Bengelstorff
(Macondo Literary
Festival) – Kenya
Nora Hadjisotiriou
(International festival for
Young Poets) – Cyprus
Willemijn Lamp
(Read My World)
-Netherlands
LUNCH
THE HYBRID MODEL: BEST OF BOTH WORLDS?
The Pandemic saw an emergence of video conferencing tools, forcing many festival directors into a steep learning curve. Are hybrid festivals the future? In this session, three Programme coordinators share their experience of hybrid events.
SPEAKERS:
Lynsey Fineran
(The Times
and The Sunday
Times Cheltenham
Literature Festival)
– UK
Simone Schroder
(International
Literature Festival)
– Germany
Ana Filomena Amaral
(Words of Fire)
– Portugal
TIPS FROM OLD HANDS
From achieving audience growth, managing finances to mining hidden income streams, all festival organisers have some hard-won lessons to share but there is always something to learn and adapt.
SPEAKERS:
Jean-Claude Cournand (BOCAS Lit Fest) – Trinidad and Tobago
Nermin Mollaoglu
(Istanbul International
Literature Festival)
– Turkey
Marit Borkenhagen
(The Norwegian Festival
of Literature)
-Norway
GROUP PHOTOS
BREAK
DINNER
TRIP TO THE GOOD BEACH (LIVE MUSIC AND DRINKS)
COFFEE
COLLABORATING WITH OTHER FESTIVALS
There are many ways in which festivals can collaborate effectively. In this session, delegates will share some of the ways in which they have worked with other
festivals, whilst exploring opportunities for more global conversations.
SPEAKERS:
Teresa Grotan (Bergen International Literary Festival) – Norway
Naomi Beth Miller (Bristol Ideas) – UK
Martin Egblewogbe (Pya Gya!) -Ghana
FUNDRAISING: AN EXTREME SPORT
This is probably a top priority for all festival organizers. With world economies grappling with a global crisis, fundraising can be soul-destroying. In this session, festival directors discuss some of the tricks of the trade.
SPEAKERS:
Amanda Bullock (Portland Book Festival) – US
Roland Gulliver (Toronto International Festival of Authors) – Canada
Rosemarie Milsom (Newcastle Writers Festival) – Australia
LUNCH
GETTING THE MOST OUT OF SOCIAL MEDIA
WORKSHOP
Even seasoned festival directors may be missing out on the benefits of a good campaign. In this session, participants discuss how best to harness social media to maximise their success and boost their brand profiles.
MATTERS ARISING SELECTION OF 2024 HOST
SPEAKER:
Carmel Rosato